- Posted by Amy Mek
- On September 23, 2019
- 2 Comments
- Al Gore, Climate Reality Project., Ermahn Produktion AB, Global Utmaning, Greta Thunberg, Gustav Stenbeck, Ingmar Rentzhog, Laika Consulting agency, Malena Ernman
She’s one of the most controversial personalities in public life of the last twelve months. Greta Thunberg. After hearing all the opinions about the 16-year-old girl, we wanted to know: Who is actually behind the climate activist?
Basically, there’s a debate raging as to whether or not Greta Thunberg is just a PR puppet? Her intentions and sincerity are in question. The closest allies of the influential child are her parents. Her mother, Malena Ernman, is an opera singer and author. Her father, Svante Thunberg, is a talent agent and managing director of the media company Ermahn Produktion AB. Neither one is a stranger to Swedish media, and both are well-connected. They manage their daughter’s media contact to the outside world.
Young Greta is also supervised by a third adult, the PR and financial expert Ingmar Rentzhog. As the story goes, Rentzhog, discovered Thunberg by chance on August 20th in 2018 in front of the Swedish parliament. Three days after the viral discovery of the climate-concerned child, the autobiographical work “Our House is On Fire — Scenes of a Family and a Planet in Crisis”, in which Greta plays a key role, was published as a book on August 23rd 2018.
Opponents see it as calculated PR. Advocates, on the other hand, see this as pure coincidence. Chance or not, everything since can be described as a pragmatically-planned PR campaign. The businessman who discovered Greta also founded the social media platform “We Don’t Have Time” in April 2018, with the aim of convincing as many as possible to become active, because the climate has to be saved as soon as possible.
Among the investors in “We Don’t Have Time” is Gustav Stenbeck, whose family owns one of Sweden’s largest venture capital companies. Prior to his time as an environmental lobbyist, for 13 years Greta’s PR mentor headed the Laika Consulting agency, which focuses on financial communications. He also trained with the Climate Reality Project.
This is led by former US Vice President and environmentalist Al Gore. Furthermore, Rentzhog has been Chairman of the Swedish think tank Global Utmaning (Global Challenge) since May 2018. However, that’s not the end of the financing. Ingmar Rentzhog has close connections to the prestigious and internationally active sustainability NGO, the Club of Rome. Since the 1970s this club has been publishing strategies for climate protection, but also investment alternatives for rich investors towards a green sustainable turnaround. The German SPD politician and environmental scientist Ernst Ulrich von Weizsäcker, for example, was co-president of the club of Rome until 2018.
Only two months after the discovery of Greta in November 2018, there was a joint conference of the Club of Rome and Rentzhog’s “We Don’t Have Time”. This conference emphasized that the extreme urgency required a paradigm shift. “I believe that after two degrees of warming we should be guided by ethics rather than economics.”
Greta Thunberg has inspired other investment leaders in the West to be market-oriented and innovative, and to take full advantage of the green economic change we are striving for. Trevor Neilson is one of those investors, and also made a name for himself as a philanthropist. He told the British “Guardian” in July of 2019 that his recently launched initiative, the Climate Emergency Fund, was explicitly inspired by Greta Thunberg.
In the past, the business magnate and owner of the Virgin group, Richard Branson, and Microsoft founder Bill Gates were among his most powerful clients. For his “Climate Emergency Fund” he was able to engage the heiress Aileen Getty of the famous Getty Petroleum Empire. She is the granddaughter of the world’s richest man, of his lifetime, J. Paul Getty, who died in 1970. Trevor Neilson was also able to win over a descendant of the influential US American Kennedy dynasty, Rory Kennedy for his lobbying undertaking. His initiative makes the following statement: “We believe that only a peaceful planet-wide mobilization on the scale of World War II will give us a chance to avoid the worst-case scenarios and restore a safe climate.”
Over €500,000 ($551,000) has already been invested in climate protection movements such as the presumed grassroots movement “Extinction Rebellion”. One hundred times that, half a billion euros, has already been donated by patrons until the end of this year. Large private capital flows will be unleashed to provide the youthful grassroots movement in the Western world with powerful resources to put pressure on their governments.
The hope is then that the richest people in the world, who happen to have been the most climate-damaging, will lose on their investment. What it really comes down to is asking the very same people to save the climate who have deliberately destroyed it over many decades by their way of doing business. They aren’t driven primarily by moral imperatives, but once again by economic profit. These young people are being tempted to join a movement without knowing what powerful interests are behind it. Among all these machinations and networks and all the personal hostility and praise, Greta Thunberg is just one of many young people whose backs are used to carry out the new pragmatic policy of the elite.
Many thanks to Miss Piggy for her translation and hard work!
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