One of Britain’s biggest banks has seen a mass exodus of customers after telling those who disagree with its latest woke policy to go elsewhere.
More than 150 social media users say they are boycotting the former building society after being lectured about inclusivity.
Some had cut up their credit cards, while others are lodging complaints about Halifax’s social media manager who, when customers accused the bank of ‘virtue-signaling,’ told them: ‘If you disagree with our values, you’re welcome to close your account.’
Last night customer Caroline Ffiske, a former Conservative councillor, said: ‘It is incredibly rude for Halifax to say to customers if you don’t like it go away. It’s astonishing to have a bank behaving like a trans activist.’
The row began on Tuesday when Halifax posted on Twitter a photo of a uniform badge with the words ‘she/her/hers’ below the name Gemma and the declaration: ‘Pronouns matter.’ It said the move was designed to avoid ‘accidental misgendering.’
By last night close to 10,000 people had protested on social media. One woman said she had closed her Halifax credit card account over the ‘crazy’ policy.
‘I don’t want to be having conversations about gender when I go into my bank,’ said the 50-year-old psychologist from London. ‘Frankly, I’d rather they be focused on lowering interest rates.’
Another woman said she had moved her savings account to Nat West, adding: ‘I want to do my banking and not have a nonsensical, often deeply misogynistic religion pushed on me.
‘Telling customers, they should go elsewhere if they don’t share their beliefs is an incredible statement for a business to make.’
Former Doctor Who scriptwriter Gareth Roberts, a Halifax customer since 1988, told the bank: ‘I’m a homosexual man. I’m appalled by your adoption of this homophobic, woman-hating claptrap and by your attitude to customers making perfectly reasonable objections to it.’
Company director Anders Jersby ended his Halifax car insurance policy and said he would never deal with Halifax again thanks to ‘their antics with pronouns.’
Halifax would not say how many customers had closed their accounts this week, but there was clear evidence that its defiant attitude to those who expressed their objections was backfiring.